Structuring Your Website
Does Your Website Pop?
Do you have a website that pops the moment you open the website, or is your one that when opened, the enquirer just wants to click the back button?
Blurry photos are enough to make the enquirer think, “poor website, poor business practices”
Image is everything. And images are everything. The image here is an example of a blurry image. Did the photographer mean to have it blurry. I doubt it. You can still have crystal clear image in the rain.
Poorly Designed website
Many websites are unorganised and are not user friendly. I have seen many websites like this.
This one is visually attractive, but shopping itself — which is the goal of site visitors — proves difficult.
Consider the homepage of its site here. The text is small and the navigation menu hides behind a hamburger button next to the logo, so it’s not immediately apparent to users what to do next.
With no explicit Call to action usually seen on a homepage image, you’re really not sure what they are selling. Visitors can easily become confused or frustrated.
a far too busy website
Another example is below. I almost went cross-eyed when I found this website.
The menu is is the middle of the page, but I wasn’t sure to begin with. Once on another page, the movement starts.
Your site needs to keep the enquirer there, searching through all your pages, because it not only looks good, but because the information on it speaks louder than words.
Click on the image to see for yourself.
I don’t want to put anyone else’s work down, but there is a lesson to be learned here. Keep it simple.
Put simply, a web designer is the one that shapes how your website is going to look, where objects, assets and creative content are going to be placed.
Titles and Headings
Organising your pages in an organised manner is very important. A person doesn’t want to go from one page to another looking for the topic they keyed in. Topics should not be disconnected from each other. This makes it harder for not only the searcher, but the search engine spiders to crawl over your site. Place titles and headings to show those topics clearly.
Give the user a positive experience, so place some thought into how your website is structured.