Google Now Indexing for Mobile Phones First

Is your Site Mobile Friendly

Create the Best User Experience for Searchers

Google is now in the first stages of the rollout of the mobile-first indexing where the mobile version of your website will be added to their index. If your webmaster received this message hopefully they will pass it onto you to let you know your site has already been added and is fine. If your website is still not mobile friendly, don’t panic just yet. Your site will still be added to their index, but over time Google will choose to rank sites that are built for the No. 1 reason and that is for the enquirer to have a good user experience. A website that is not mobile friendly will not rank well. There are many reasons a site will rank well, however the two most important are UX (User Experience) and No. 2, relevant content.

The message below is what you should be receiving from Google over the next few months. If you have already received it, then you are added already.

mobile friendly site before-and-after2Mobile-first indexing enabled for

To owner of,

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

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