If your wondering why you would put video on your website, well who doesn’t want their senses stimulated with sound and vision. it won’t matter if it is viewed on your desktop or on a mobile phone, the experience is just the same.
It helps with SEO and will help you engage with the enquirer.
First impressions count – videos on your home page will make a great first impression. Research has shown that 7 out of 10 people have shown a more positive experience after watching videos on the home page.
It will increase the CTR – Click Through Rate
People watching videos on mobile and smart devices has grown as they spend more time browsing on websites and on Facebook watching video and has been proven that they are more likely to absorb more than text.
Visitors will stay longer on your website according to invodo. Research shows that more than three out of five consumers will invest two minutes in a video that explains a product they are thinking of purchasing whilst 37% will watch for over three minutes.